In addition, Paul Bostock and I have included an updated list of early ASs in our book Wood-block & stencil, Here are the basic types of AS to be found in 18th/19th century English packs.
Above: From left to right: Garter AS, various versions from 1765-1828; Old Frizzle, different names, here Creswick and De La Rue, 1828-62; maker's own design, from 1862 onwards.
The four main British manufacturers have the following dates: De La Rue 1832-1970; Goodall 1820-c.1956, though after 1922 their cards were, in fact, De La Rue products; Waddington 1922-1995, with the No1 brand being continued up to the present by Winning Moves; Universal/Alf Cooke 1925-1970.
De La Rue became a limited company in 1898 and Goodall in 1897, so any indication of that status (Ltd or Limd) must be after those dates.
ne of the things that really irritates me is the poor dating of cards that you see over and over again on the Internet.
On the other hand, it isn't an easy matter unless you are aware of some general guidelines in this area. Well, most people like to know roughly when the items they're collecting were made, whatever the item may be, and there are some areas, such as postage stamps, where there is a wealth of documented detail.
Pip and index types Goodall There are some very short-lived types, too. Before De La Rue's take-over (1921/2) it's NW; after the take-over it's EC1. The latter one is actually that of De La Rue's own Bunhill Row.
Bottom: De La Rue's design, used without a frame c.1890-1910, then with a frame.I give below the 7S index of each type: 3 - 3a - 5. Registered Trademark appears on the Goodall AS after the take-over from c.1925 onwards.(The earliest dated example I have of Registered Trademark on the AS is 1926.) Goodall's Camden Works were sold in 1929, so any reference to it on boxes indicates a date of manufacture earlier than that.Then there are the known dates of the individual makers.These can be found in my book and some details are on the plain backs website and elsewhere on the wopc website.